Great Leaders We Remember

Great countries and great companies are led by people ahead of their time.

On this Presidents Day, we reflect on the great men who led our country. George Washington – being the first – is a man we all remember as the founder of the United States. He initiated some of the concepts American Presidents still follow today.

Those of us involved with Watkins also stop today to remember the founder of the company. He truly was a leader far ahead of his time. J.R. Watkins, who founded the company in 1868, established a number of firsts for American business. He introduced the concept of the 30-day, money-back guarantee on all products sold if the customer wanted to return it for any reason. Watkins was that confident that his products were effective and the best on the market. The company founder also developed the first direct-sales workforce – before Fuller Brush, before Amway, and before Avon. Today, Watkins has been ranked as one of the top home-business opportunities in America by Entrepreneur magazine.

Watkins is also a leader in the Green Company movement. All of its packing materials are biodegradable, but that’s just the start. Watkins continues to reformulate its traditional products so that they can be defined as All Natural by the Natural Products Association. And that’s why our Watkins business is known as the All Natural Country Store. We remember our roots, and we welcome the years ahead as Watkins Naturals continues to be a company other American businesses follow.