Sunday, August 18, 2013
Sunday, August 4, 2013
Just Give Us a Ring
It takes punching in 10 numbers. But we’re here to help you place
your Watkins order or provide info about joining our team.
In our last blog,
we wrote about the tradition of excellence that Watkins has promoted by
reformulating its product line to make the items more all-natural, yet retain
the goodness that generations have come to expect from Watkins. In this blog,
however, we delve a bit more into those computer bugs with the corporate
website that have prevented consumers from ordering their favorite products
through the All Natural Country store website.
“We realize we have
to be adaptable until these inconveniences are worked out,” said co-country
store manager Alan Lukes. “It means that our customers may just have to talk to
us over the phone just like our grandparents and parents had to do when they
placed orders by dialing various businesses.”

Once the corporate
website glitches are worked out, customers will once again be able to order
products directly through the All Natural Country Store website. By so doing, a
few days may be shaved off the fulfillment process, but for now, it just means
there is more personalized service being generated by the All Natural Country
Store managers.

Thursday, August 1, 2013
A Tradition of Quality for 145 Years
For nearly a decade and a half, Watkins has been producing
products that have stood the test of time.
One of the most
thrilling moments in the Broadway musical “Fiddler on the Roof” is when the
main character belts out the song, “Tradition.” It tells of the rich history of
his family and the roots of his religion that have helped create a special bond
through the years.
So too it is with
Watkins. Many other companies have come and gone during the last 150 years, but
Watkins continues to serve generation after generation with the type of
products that have kept customers wanting more.
Back in the horse
and buggy days, early Watkins salesmen would fill their wagons with a growing
array of quality products and peddle them to farms throughout the Midwest.
Today, Watkins men and women use the Internet to grow their businesses from
coast to coast and into Canada.
It’s through this
kind of international reach that consultants continue to achieve
record-breaking results. When our Watkins team was recognized at the 145th
Watkins conference in Winona last month, we were well aware that it was our
involvement with Internet marketing that helped bring about such a great year
for us.
As all of our
consultants and customers know, this has been a challenging time since the
Watkins corporate website is being reconstructed. With the website partially
down, many of the previous functions – such as purchasing products through our
All Natural Country Store website – has become impossible. Therefore, many
sales are currently being taken over the phone by Alan Lukes, our country
store’s lead manager.
Despite this challenge,
we were still able to record more than $2,000 in sales during the month of
July, primarily because of the need to restock our country store shelves after
a series of public events. They began with the local Big Bear Elk’s Lodge
Peddlers Market held throughout the Independence Day weekend, and continued
every Tuesday when we manned our weekly Big Bear Farmer’s Market booth.
“Even though the
volume in online sales dropped significantly during July, we realize that
direct public contact with our customers is an important part of our business,”
according to Alan. “When given the opportunity to taste and smell our gourmet
food products, or feel the soothing sensation of our body care and apothecary
products, customers respond by making a purchase. It all goes back to those
early days of Watkins when products were sold door-to-door or in a Watkins
general store. It’s a tradition that grows stronger with every passing year,
and accounts for many of our returning customers.”
Wednesday, July 17, 2013
Keep Cool This Summer
With Watkins
While temps climb across the country, here’s some suggested products that will keep you and your customers cool, calm and collected through July and August.
Sure, you and your customers
may be grumbling about the stifling heat, but it’s also your opportunity to
make hay while the sun shines.
When was the last time
you promoted a soothing plunge into a cool bathtub, made even more luxurious
with the introduction of Lavender Bath Salts. The aroma is intoxicating,
and your customer will tell her friends about the experience, which will
snowball into even bigger sales.
There’s also the cool
feeling that comes when applying the White Cream Liniment to sooth away those
aches and pains that come when over-exerting oneself trying to get all those
flowering plants in the ground in one day. Shower them with cool water in the
early morning or evening so that you don’t rush to do the impossible. Your back
will thank you for it.
Keeping cool also means
staying out of the kitchen, or at least keeping the oven turned off when
preparing snacks and meals. While some like the spicy hot taste that comes from
the Blazin’ Cajun Snack and Dip Seasoning, the flavor that tops the charts
during the summer months has always been the cool Cucumber and Dill or the
Garlic and Dill. Who needs to bake chicken in the oven when a chicken salad
made with pre-cooked diced chicken makes the perfect base on which to top with
some of the new grinder seasonings, and a light dressing made with Watkins
Grapeseed Oil and the dip mixes.
All it takes is a little
bit of advance planning and ingenuity to tackle those sizzling temperatures
thanks to Watkins and its fabulous product lines. You’ll have your customers
cooled down in no time. Feel free to take a look at our entire product line at http://www.AllNaturalCountryStore.com.
Saturday, June 29, 2013
New Products
A Growing List of
Grinders
A Lemon Pepper Grinder
and a Garlic Sea Salt Grinder are two of the latest Watkins new grind-it-yourself products.
These two new grinders are the latest in a line
of grinders that now include a variety of some 10 glass containers. You can’t
beat the fresh flavor from a grinder. The simple way of dispensing their
content has helped customers season to taste. And this has added to their
popularity.
Here’s how the Watkins website describes this
growing grinder trend:
“Satisfy your craving for seasonings with
Watkins grinders. These disposable grinders have a unique, eye-catching design,
and the top-quality ingredients inside will please your palate. The grinders
are convenient and easy to use – just twist to grind.”
Now, you are probably asking yourself, “Self -- How can I
use these two unique flavor combinations Simple! In fact, we made it easy for
you by digging through the vast collection of Watkins recipes to find one that
calls for all four of grinder ingredients – lemon, pepper, garlic and sea salt!
Spice Scented Grilled Chicken Breasts
Ingredients
2 ½ to 3
tbsp of lemon juice
Freshly
ground Watkins Lemon Black Pepper to taste
1 tsp of
Watkins Garlic and Sea Salt Grinder
½ tsp of
Watkins Curry Powder
¼ tsp of
Watkins Cinnamon
4
skinless, boneless chicken breast halves
Combine
lemon juice with all the spice ingredients; mix well. Add chicken and turn to
coat all sides. Allow to marinate at room temperature for 15 minutes. Grill or
broil chicken for 5 minutes per side, or until cooked through.
The
product number for the Lemon and Pepper Grinder is Item #0053, while the Garlic
and Sea Salt grinder is Item #0039. Simply go to www.AllNaturalCountryStore.com, and shop for “Grinders.” Shop
under “Herbs and Spices” for your Curry Powder and Cinnamon ingredients. Get
your order in now before too many bloggers discover this recipe, and these hot
grinders go onto a waiting list! ~
Monday, May 27, 2013
A Way to Give Back to Veteran Families
On Memorial Day, we
pause to honor all those special heroes who donned a uniform to serve our
country.
They
say every man is more handsome in a uniform. But this is a fellow I’m
particularly proud of every Memorial Day. He’s my dad, Leon Gurzenski, who died
when I was 11. He was in World War I – the “Great War to end all wars.” Then
along came a tyrant by the name of Adolph Hitler, who brought about World War II.
The U.S. has had its share of fallen heroes with a series of conflicts leading
up to the current combat in Afghanistan. So many men and women have sacrificed
their lives so that we can continue to live in freedom. Just one day seems
terribly inadequate to honor them all. But honor them we do, not just those who
have died, but those in active service today, as well as thousands of veterans,
who returned with permanent physical and mental scars of their time in battle.
All those medals acknowledging their bravery isn’t enough either.
Those of us at the All Natural
Country Store, proud distributors of J.R. Watkins’ 250+ “made-in-the-USA” products,
try to do a bit more. The Watkins Company has been around since 1868. That’s 145
years if you care to count. That’s long before my dad was old enough to fit in
that sailor’s uniform. He enlisted in the U.S. Navy as soon as possible, and
served until he returned from overseas with a broken back and an honorable
discharge. He lived with back pain for the rest of his life, dying prematurely at
the age of 60. As I said, I’m very proud and eternally grateful that he was my
dad, and served his country so long and proud, even though his life was cut
short because of that service.
Because Watkins has been around
through all those wars, many of those wives and husbands left at home while their
spouses fought on foreign soil had to do what they could to make ends meet. The
perfect part-time job for them was as members of the J.R. Watkins family of sales
people. Some of them steered horse-drawn wagons across the plains. Later, many
of them drove some of Henry Ford’s first models from farm-to-farm across this
country’s heartland. Today’s Watkins sales team can be found at farmers markets
and peddlers markets across the country. In fact, we managers of the All
Natural Country Store “worked” the Big Bear Lake Elk’s Club Peddlers Market
this Memorial Day weekend. We use the word “worked” loosely because of all the neighbors
and holiday weekend guests, who are drawn to this ideal mountain lake community
covered with pine trees, and only a short drive east of San Diego, Orange
County and Los Angeles. Frequent customers have become friends, the kind you
can talk with over the back fence and catch up on their busy lives. We extend
an additional 10% off the retail price to all veterans during the Memorial
Weekend. That’s on top of the 25% we
extend to anyone who joins our Watkins All Natural Country Store Wholesale
Shoppers Club for just $39.95.
I can’t help thinking that
somewhere up there dad is looking down proudly, not only because we have
established our own Watkins business, but because we have helped many other
veterans and surviving spouses build their own home-based Watkins businesses. That’s
the kind of reward that we consider priceless.
Monday, May 13, 2013
The Psychology of Running
Your Own Business
I was skeptical at first, but
after some five years, people around me have seen a real personality
adjustment.
Who
would have thought? You hear all those coaxing attributes of being in business
for yourself. You get to set your own hours. No need to report to anyone other
than your own spouse, perhaps. Time to take your own vacations, napping in the
afternoon if you feel like it, and feeling good about it, too.
Well, almost.
You just might find that those first few years can require ‘round the clock
work hours while you develop a firm foundation for your firm. Every time you
want to sit down and rest, or take that afternoon nap, you may be thinking,
“What should I be doing right now to keep the business on track? Should I have
a website up and running by now? What about facebook, Twitter or Linkedin? Lots
of stuff to juggle in the air at one time, even though your office has been set
up on your former dining room table as long as you can remember. Eating off TV
trays in front of a flickering screen seems to be the only entertainment you
felt comfortable in taking.

Each year of business goes
better, runs smoother, with a lot less stress. The recovering economy is a
factor, of course. I’ll never forget our first Watkins conference, when we were
called to the podium and honored for being the 6th leading
associates in the entire country and Canada. We were even asked to be on the
program to tell how we became managers in four months, and seemed to increase
our numbers every month thereafter. You must be doing something right when you
quality to be on the All Star Team, the highest producers in the company, every
year since joining Watkins. We felt like the little engine that could was
making some progress.
Such success breeds self-confidence. I like to tell how Alan dragged me to that
first Watkins event kicking and screaming, “We’re in the middle of a recession.
Are you crazy with all this talk about
starting our own business now when all the cards are against us?” But every year got better, particularly after
running a small ad on Google, and suddenly we were a national company,
international, in fact, when you count in our Canadian team members.
Alan Lukes & David Gurzenski |
When Alan gets a call from a perspective
recruit now, he can rattle off the many benefits of being associated with
Watkins, and the amazing compensation program he considers the best in the
business. For me, keeping tabs on the facebook page, pushing out these blog
postings, and studying ways to market our business – all amazing activities that
I love doing since that’s the area is which my education was based.
Naturally, when people come
up to me and ask, “How’s business?” a big grin crosses my face, and I truly can
say “Great!” Do I worry? Of course, to a degree, we all do. But I safely can
say that success has brought many pleasures, but probably the greatest one is
seeing that guy in the mirror every morning, and telling him, “You got your own
business, and everything else doesn’t really feel like a major issue any more.
I like being my own boss! I’m happier. I can joke about myself, and really
enjoy meeting new people and telling them the Watkins story. After this long
with an organization, learning the corporate culture, as they say, becomes
second nature.
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Alan Lukes and David Gurzenski, Co-Managers of the All Natural Country Store |
Care to talk about it with someone who knows a thing or two
about launching your own Watkins business?
Just call 888-881-5232. Alan can tell you how supportive your Watkins
managers can be so you develop more confidence in hanging out your own shingle.
You will build your own self-esteem in knowing you CAN build a Watkins
part-time business to supplement your family’s income. ~ David Gurzenski
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