A Tradition of Quality for 145 Years

For nearly a decade and a half, Watkins has been producing products that have stood the test of time.

 

One of the most thrilling moments in the Broadway musical “Fiddler on the Roof” is when the main character belts out the song, “Tradition.” It tells of the rich history of his family and the roots of his religion that have helped create a special bond through the years.

So too it is with Watkins. Many other companies have come and gone during the last 150 years, but Watkins continues to serve generation after generation with the type of products that have kept customers wanting more.

Back in the horse and buggy days, early Watkins salesmen would fill their wagons with a growing array of quality products and peddle them to farms throughout the Midwest. Today, Watkins men and women use the Internet to grow their businesses from coast to coast and into Canada.

It’s through this kind of international reach that consultants continue to achieve record-breaking results. When our Watkins team was recognized at the 145^th Watkins conference in Winona last month, we were well aware that it was our involvement with Internet marketing that helped bring about such a great year for us.

As all of our consultants and customers know, this has been a challenging time since the Watkins corporate website is being reconstructed. With the website partially down, many of the previous functions – such as purchasing products through our All Natural Country Store website – has become impossible. Therefore, many sales are currently being taken over the phone by Alan Lukes, our country store’s lead manager.

Despite this challenge, we were still able to record more than $2,000 in sales during the month of July, primarily because of the need to restock our country store shelves after a series of public events. They began with the local Big Bear Elk’s Lodge Peddlers Market held throughout the Independence Day weekend, and continued every Tuesday when we manned our weekly Big Bear Farmer’s Market booth.

“Even though the volume in online sales dropped significantly during July, we realize that direct public contact with our customers is an important part of our business,” according to Alan. “When given the opportunity to taste and smell our gourmet food products, or feel the soothing sensation of our body care and apothecary products, customers respond by making a purchase. It all goes back to those early days of Watkins when products were sold door-to-door or in a Watkins general store. It’s a tradition that grows stronger with every passing year, and accounts for many of our returning customers.”