You Know It’s Memorial Day when …

… the Big Bear Elks Club holds its Memorial Day weekend Peddlers Market. The main focus of the market is the sale of antique collectibles, many of them from Big Bear’s early days. That’s why our All Natural Country Store Watkins booth fits right into this unique mix of vendors. The weekend began slowly since cloudy skies kept temperatures on the cool side yesterday. But today the sun is out so we expect it will be a better day for sales. It’s amazing the number of “off-the-mountain” loyal customers we have, who make the Memorial Day weekend an annual pilgrimage to Big Bear, then take the time to stop by our booth to stock up on their yearly supply of Watkins vanilla, black pepper and cinnamon. They are such familiar faces that they have become friends. That’s when we feel like the old time “Watkins men,” who would travel from remote home to home across the Midwest to sell their products. They were America’s first door-to-door salesmen. Talk about the forerunners to today’s direct marketing sales force!